ROLE

DESIGN
ANIMATION

GRANDONE IS FINLAND'S LARGEST DIGITAL MEDIA COMPETITION. EACH YEAR, A NEW VISUAL IDENTITY IS CREATED - FROM THE LOGO TO THE TYPOGRAPHY, COLOURS, ILLUSTRATION AND ANIMATIONS. WUNDERDOG WAS TASKED WITH DESIGNING THE NEW IDENTITY FOR GRAND ONE 2023 AND GIVEN FULL FREEDOM ON HOW TO APPROACH IT CREATIVELY.
GRA MONTELEONE CAME UP WITH THE VISUAL CONCEPT: A MAGIC WORLD BUILT OF SIMPLE SHAPES, BOLD COLOURS AND MOVING TEXTURES. TOGETHER WE THEN STARTED EXPLORING AND ULTIMATELY DEVELOPED THE MAIN VISUALS FOR THE 2023 EDITION, DEFINING THE VARIOUS ELEMENTS AND THEIR BEHAVIOURS IN DIFFERENT TOUCH POINTS SUCH AS WEBSITE, SOCIAL MEDIA CHANNELS AND PRINTS.