NIKE MERCURIAL SUPERFLY V 2.2 LOOP

Animation

 

 

In Store Loop video to show the different shoe soles for specific ground conditions: Artificial Ground, Firm Ground and Soft Ground.

Animation of exchanging soles as a metaphor with the fastest F1 Pit Stop (2.2 seconds).

Released across digital and retail as part of the Nike Mercurial Superfly V Campaign.

 

CREDITS

 

Company - Intro

Nike Art Director - David Chen

Director - Julian Gibbs

Animation - Andrea Braga