NIKE MERCURIAL SUPERFLY V 2.2 LOOP
In Store Loop video to show the different shoe soles for specific ground conditions: Artificial Ground, Firm Ground and Soft Ground.
Animation of exchanging soles as a metaphor with the fastest F1 Pit Stop (2.2 seconds).
Released across digital and retail as part of the Nike Mercurial Superfly V Campaign.
Company - Intro
Nike Art Director - David Chen
Director - Julian Gibbs
Animation - Andrea Braga